Even Revel’s Facebook page bears their slogan that is new Wanted
It is the first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of this casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, by having a 6 per cent jump in comparison to year that is last.
Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more site visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those ready to wager, it would appear that at final Atlantic City’s efforts to mimic exactly what has worked for years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one good month is nice, for a property like Revel which has been plagued with bad numbers since it opened just 15 months ago, an ongoing winning streak is going to be essential to convince investors that the worst is finished. To that end, Hartmann says there may well be more of these promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we could maintain industry share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of home.
‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with the name that casinopokies777.com is same took home $1 million following an Ohio casino mistake
Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing had been televised and plenty of local news were on hand to catch a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Win! No, Wait, YOU Win!
It absolutely was the moment of the lifetime for Kevin Lewis, who was in attendance that night. He was there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino realized they’d a major problem on their fingers.
Kevin Lewis, as it turns out, isn’t exactly a rare name. And while one Kevin Lewis ended up being into the audience during the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
Once the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on how to handle it. There were definitely plenty of solutions to them: only the winner that is rightful’ the money, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe made a decision to take another approach. Rather than make the men worry about which one could ultimately get the prize, they merely awarded two million dollar awards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So consistent with our commitment to perform some right thing for our guests, Horseshoe awarded a $1 million prize every single regarding the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and his prize money was never actually in doubt. But the Lewis who showed up during the casino that night is grateful that luck was on their part.
‘When I heard my title we stated, ‘God finally gave me a win that is big » Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two winners have a complete lot in accordance. Not only do they share a name and play at the casino that is same nevertheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being therefore generous in a situation such as this 1 is obviously to create the right PR, and the Horseshoe may be the big winner on that account. On social media marketing internet sites like Facebook, the Horseshoe’s page was flooded with messages praising their choice, with most customers seeing it as a classy move by a business that had been under no obligation to give down the extra money.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the entire year.
The big questions is, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. Nevertheless, it was not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they’ve been nevertheless spending for. Caesars was also provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.
The problem is based on the reality that the Macau government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars type of shot on their own into the base by not using the Wynn deal if they could. Never having themselves submitted an application back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any second opportunity to get into the absolute most profitable gambling region on the planet now; an unfortunate truth for the company that holds the highest long-term financial obligation load of any casino conglomerate out there: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars happens to be busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to launch in Nevada) and a planned Baltimore casino as a separate company that are going to be majority-owned by the moms and dad.
Clearly, buying and offering property for a profit is additionally not merely one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, if they put it on the market this past year, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to pay their debt down.